Follow us :

Bulk cotton logo (1)
Edit Content

Providing the finest quality of cotton products on your demand. Feel the luxury.

Our Contact
Scan me bulk towel
Download Brochure

GSM in Towels | How GSM Numbers Determine Towel Excellence

In the vast sea of the textile industry, GSM serves as the compass guide us through the waves of towel quality. Essentially, it measures the weight of fibers within one square meter of the towel.  In this article, you will explore GSM and its Impact on Towels Quality & Performance.

What is GSM in Towels?

“Towels speak a silent language of comfort, and GSM is their vocabulary.”

GSM (grams per square meter) is a measuring  parameter that indicates the density and weight of a towel. Essentially, it quantifies the amount of fiber present within one square meter of the fabric.  

Modern towels, with their sleek designs and advanced materials, often feature a thoughtful consideration for GSM (grams per square meter). The strategic use of GSM ensures a perfect balance of functionality, absorbency, and a luxurious feel.

Higher GSM and Its Benefit

A higher GSM signifies a denser towel with more fibers packed into each square meter. Consequently, towels with higher GSM value tend to be thicker, softer, and more absorbent. Bath sheets and spa towels are typically made with higher GSM.They provide a luxurious and plush feel, ideal for pampering oneself after a bath or shower.

Lower GSM and Its Benefit

Conversely, towels with lower GSM values have fewer fibers per square meter, resulting in a lighter and thinner towel. Kitchen towels, gym towels, and hand towels are mostly made with low GSM. These towels may dry more quickly, they may not offer the same level of absorbency and comfort as higher GSM towels.

How to measure GSM of a Towel

What is gsm towels

Measuring the GSM (grams per square meter) of a towel involves a straightforward process using a few common tools. 

Here’s a step by step guide on how to measure the GSM of a towel:

Materials Needed:

  • Towel to be measured
  • Cutting mat or ruler
  • Fabric or kitchen scale
  • Calculator
  • Measuring tape

Steps to Follow:

1. Select a Sample Area:

Choose a specific area of the towel that is free from seams, borders, or any embellishments. This ensures an accurate measurement of the towel’s fabric.

2. Cut a Sample:

Use a cutting mat and a sharp pair of scissors to cut a square or rectangular sample from the chosen area. The sample should be large enough to provide a representative measurement but small enough to fit on the scale.

3. Weigh the Sample:

Place the cut sample on a fabric or kitchen scale. Ensure the scale is set to weight in grams for accurate measurements.

4. Record the Weight:

Record the weight of the cut sample in grams. This weight represents the mass of the fabric.

5. Measure the Dimensions:

Use a measuring tape or ruler to measure the length and width of the cut sample in centimeters.

6. Calculate the Area:

Multiply the length by the width of the cut sample to calculate the area in square centimeters.

7. Calculate GSM:

Divide the recorded weight (in grams) by the calculated area (in square centimeters). The result is the GSM of the towel. 

Here is the formula for calculation:

Example Calculation:

Weight of the sample = 120 grams

Area of the sample = 60 cm^2


So, in this example, the GSM of the towel would be 2.

Keep in mind that the accuracy of measurement depends on the precision of scale and the size of the sample. Performing this process on multiple samples from different areas of the towel can help ensure a more accurate average GSM measurement.

Benefits of Different GSM Towels

What is gsm towels 1

1. Higher GSM (e.g., 700 GSM):

Towels with 700GSM and above are recognized as luxury-grade towels in the hospitality industry. These towels are especially used by big brands to provide quality experiences for customers during their hotel visits. They are distinguished for their exceptional quality by:

  • Luxurious Feel: Towels with higher GSM values (700-900GMS) offer a luxury experience due to their dense and plush texture.
  • Superior  Absorbency: The density of fibers in higher GSM towels results in high absorbency and ensures a quick and efficient drying experience.
  • Longevity: With more fibers packed into each square meter, these towels tend to be more durable and resistant to wear and tear.

2. Medium GSM (e.g., 500-600 GSM):

Towels with 500GSM to 600GSM are considered medium towels. They serve as multipurpose towels used by individual brands to provide a sense of comfort according to their standards and budget. These towels are chosen specifically for their:

  • Versatility: Towels with medium GSM values strike a balance between thickness and weight, offering versatility for everyday use or activities like trips to the gym or beach. Their moderate GSM makes them suitable for a range of purposes without compromising on comfort or convenience.
  • Quick drying: While not as thick as higher GSM towels, medium GSM towels still offer adequate absorbency. Additionally, they dry relatively quickly, making them convenient for frequent use.

3. Lower GSM (e.g., 300-400 GSM): 

A low GSM does not necessarily mean that these are rough linens; instead, they are mostly used in outdoor activities. If these are not chosen, alas; they are mostly budget friendly for individuals and used in smart businesses that are progressing.

These are the best choices due to their:

  • Lightweight: Towels with lower GSM values are lightweight and easy to carry, making them ideal for travel or outdoor activities.
  • Quick Drying: Due to their thinn stuff, these towels dry rapidly, minimizing the time required for laundering and maintenance.
  • Economical: Lower GSM towels are often more affordable, providing a budget-friendly option without compromising functionality for everyday use.

How GSM Impacts on Towels Quality & Performance 

Here’s how the GSM impacts the various aspects of towel performance:


GSM measures how much a towel can absorb. Towels with higher GSM are more absorbent because they have more fibres packed into each square meter. This means they’re great at drying you off completely and quickly absorbing water. Towels with lower GSM are lighter and absorb less water, making them good for quick drying and convenient for use on the go.

Thickness and Softness:

The thickness and softness of a towel are directly linked to its GSM. High GSM towels are thicker, giving them a luxurious and rich feel. This extra thickness also makes them feel more fluffy and comfortable. Lower GSM towels are thinn and lighter, suitable for those who prefer a less bulky option that’s easy to carry and store.


The GSM of a towel affects its durability. High GSM towels are usually stronger and last longer because they’re made with a denser weave and more fabric. This makes them ideal for everyday use and ensures they can withstand frequent washes. Towels of lower GSM are lighter and may not be as durable, but they’re still suitable for less frequent use or as secondary towels.

Drying Time:

A towel’s drying time depends on its rating of GSM. Higher GSM towels take longer to dry because they’re thicker and hold more moisture. While this is good for absorbency, it means you might need to wait longer for these towels to dry completely. On the other hand, towels with lower GSM dry faster, which is convenient if you need to use them again soon or have limited space for drying.


GSM also impacts how easy a towel is to carry around. Towels with higher GSM are heavier, making them not as ideal for travel or when you need to carry them outside the home. Lighter, lower GSM towels are more portable and better suited for travel, outdoor activities, or when you need a towel that’s easy to pack and carry.

In conclusion, understanding GSM (grams per square meter) is essential for choosing the right towels to meet your needs. Whether you’re searching for a luxury or versatile towel for personal use, or wholesale towels for brands, GSM serves as a reliable guide.It helps you find the best quality items and ensures optimal choices based on your specific needs. Knowing how GSM affects the quality and performance of towels allows consumers to make informed decisions that match their preferences and lifestyles. Considering GSM in your decision-making process helps ensure that the towels you choose meet or exceed your expectations. This thoughtful approach guarantees that the selected towels provide the comfort and functionality you desire.

Share :

Recent Post

About Us

Providing the finest quality of cotton products on your demand. Feel the luxury.

Get FREE Quote Now

Please enable JavaScript in your browser to complete this form.